Back

CDM 7305 TOURISM INDUSTRY AND DIGITAL MEDIA

GENERAL INFORMATION
COURSE DESCRIPTION

LEVEL OF STUDY: UNDERGRADUATE

COURSE UNIT CODE: CDM 7305

SEMESTER: 7th

COURSE TITLE: TOURISM INDUSTRY AND DIGITAL MEDIA  

TEACHING WEEKLY HOURS: 3 H/W LECTURES

ECTS: 5

COURSE TYPE: CORE ELECTIVE

TEACHING AND EXAM LANGUAGE: GREEK

COURSE DELIVERY TO ERASMUS STUDENTS: YES (in English)

The aim of the course is for students to understand the phenomenon of tourism and to know the structure, operation and organization of the tourism industry as well as the contribution of new media to the development of the tourism product. Special emphasis is given to the analysis of marketing techniques and promotion of the tourism product with the use of new technologies (mobile phones, internet advertising, search engines, social networks). At the same time, the course focuses on the case of Greek Tourism and the structure of the Greek tourism industry.

Upon successful completion of the course the student will be able to: 

  • distinguish the various forms of organization of tourism businesses and intermediaries. 
  • differentiate the Greek tourist market according to the type of tourist product and the type of tourist. 
  • propose the integration of individual technological applications and digital media for the digital transformation and the digital development of tourism enterprises 
  • design innovative programs for the promotion of tourism businesses and destinations by incorporating new technologies.