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CDM 3125 PUBLIC RELATIONS

GENERAL INFORMATION
COURSE DESCRIPTION

LEVEL OF STUDY: UNDERGRADUATE

COURSE UNIT CODE: CDM 3125

SEMESTER: 3rd

COURSE TITLE: PUBLIC RELATIONS

TEACHING WEEKLY HOURS: 3 H/W LECTURES 

ECTS: 5

COURSE TYPE: CORE COMPULSORY

TEACHING AND EXAM LANGUAGE: GREEK

COURSE DELIVERY TO ERASMUS STUDENTS: YES (in English)

The course is designed to familiarize students with the basic theoretical concepts, models and approaches of public relations and their implementation in public relations practice. The evolution of public relations profession is presented. Moreover, the main functions and the various publics that are targeted by public relations efforts are described while emphasis is placed on the code of ethics of the profession. In addition, the impact of new technologies and new media on public relations industry and research is addressed. 

On successful completion of this module the learner will be able to: 

  • Differentiate and compare public relations with other communication tools.  
  • Apply the basic concepts of public relations in the professional practice of public relations.  
  • Assess the different characteristics and expectations of various publics. 
  • Formulate effective public relation plans. 
  • Interpret the code of ethics of public relations profession.  
  • Evaluate the effectiveness of public relations activities through case study analysis.