CDM 3144

The aim of the course is to develop skills for writing informative and promotional texts for publicity purposes. Particular emphasis is placed on different writing styles and techniques intended for different media such as the press, television and the internet. During the course students are asked to write assignments related to the writing and production of material such as news articles, opinion articles, press releases and letters to a wide range of audience groups (eg consumers, media, employees). 

Upon successful completion of the course students will be able to: 

• Distinguish the different styles and techniques of writing texts employed depending on the nature and purpose of an article
• Understand the whole process of writing an article
• Explain the differences in how different groups of audiences perceive and react to information received from new media as opposed to traditional media.
• Compare and contrast different tactics (e.g. press releases, correspondence, speeches) and gain an in-depth understanding of similarities or differences in writing styles
• Incorporate narrative texts in the promotion of a company / organization / brand to internal or external audiences.
• Design corporate texts (press releases, corporate magazines, newsletters, annual reports, speeches) for use by both conventional and electronic media.
• Compose diverse information for the effective writing of texts aimed at selected target audiences.
• Distinguish aspects of communication messages that can lead to misinterpretation on the part of the recipients.