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CDM 3294 SOCIAL MEDIA MANAGEMENT AND TEXT PROCESSING

GENERAL INFORMATION
COURSE DESCRIPTION

LEVEL OF STUDY: UNDERGRADUATE

COURSE UNIT CODE: CDM 3294

SEMESTER: 3rd

COURSE TITLE: SOCIAL MEDIA MANAGEMENT AND TEXT PROCESSING 

TEACHING WEEKLY HOURS: 2 H/W LECTURES and 2 H/W LAB EXERCISES 

ECTS: 4

COURSE TYPE: CORE ELECTIVE

TEACHING AND EXAM LANGUAGE: GREEK

COURSE DELIVERY TO ERASMUS STUDENTS: YES (in English)

The ultimate goal of the course is to develop skills for designing, implementing and evaluating social media communication campaigns. Thus, upon successful completion of the course, students: 

  • will know the theoretical framework, basic concepts and terminology of digital technology, social networks and social media, 
  • critically understand, categorize, compare and evaluate social networking sites and digital tools, 
  • will be familiar with the different environments of social networking sites, 
  • will have developed digital skills, 
  • manage content on social media, 
  • will be able to analyze content (posts, comments, etc.) using a combination of electronic speech and data processing tools, 
  • will be able to design and implement information, promotion, awareness campaigns, etc. on social media, 
  • adapt communication campaigns on the basis of ongoing developments in the field of web applications, 
  • have developed knowledge acquisition skills necessary to pursue further studies with a high degree of autonomy, 
  • will be able to communicate information, ideas, problems and solutions to both specialized and non-specialized audiences.