CDM 5134

The aim of the course is to study the principles and practices that take place in the creation of integrated multimedia applications focusing on the use of multimedia as a communication, marketing, and public relations tool. The course deepens the study of the nature of the structural elements that are combined to develop a multimedia application (audio, video, video, etc.), the tools/software used as well as the procedures followed for the development of integrated multimedia applications with a focus on their utilization in the field of communication. In addition, the course will also cover related topics related to the transition from analog to digital information (sampling and quantization). 

Finally, students will delve into case studies and engage in practice through laboratory courses with multimedia application support software, multimedia authoring software (e.g., Macromedia Director MX), and digital storytelling software. 

Upon successful completion of the course the student will be able to: 

• Have a critical understanding of the value of interactive multimedia as a communication strategy tool. 
• Have a critical understanding of the processes involved in creating integrated interactive multimedia. 
• Design and implement integrated interactive multimedia applications with an emphasis on web applications (e.g., HTML5). 
• Judge, evaluate, and select the multimedia technologies that can be utilized in the communication policy of a company/organization/body/individual/political party/politician. 
• Applie integrated interactive multimedia approaches to the image of a business/ organization/institution/individual/politician. 
• Adapt to the technological developments of interactive multimedia and their future trends.