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CDM 6305 CUSTOMER RELATIONSHIP INFORMATION SYSTEMS

GENERAL INFORMATION
COURSE DESCRIPTION

LEVEL OF STUDY: UNDERGRADUATE

COURSE UNIT CODE: CDM 6305

SEMESTER: 6th

COURSE TITLE: CUSTOMER RELATIONSHIP INFORMATION SYSTEMS 

TEACHING WEEKLY HOURS: 3 H/W LECTURES

ECTS: 5

COURSE TYPE: CORE ELECTIVE

TEACHING AND EXAM LANGUAGE: GREEK

COURSE DELIVERY TO ERASMUS STUDENTS: YES (in English)

Customer Relationship Management (CRM) is a widely used strategy for managing a business's interactions with its customers. This includes the use of technology to organize, automate and synchronize processes - mainly related to sales activities, marketing, customer service and technical support. 

Upon successful completion of the course the student will be able to: 

  • Have theoretical knowledge about Relationship Marketing and Customer Focus 
  • Know the basic characteristics of an information management and marketing system. 
  • Understand the role of marketing for the proper functioning of an e-CRM. 
  • Have sufficient knowledge to apply the CRM philosophy and information system in a business. 
  • Manage business applications, which focus on two-way communication with customers and information mining and analysis. 
  • Evaluate customer relationship management systems 
  • Develop technical knowledge regarding the use of a CRM software.